Wordmark, icon and brand system for the wonderful team at Outrun Parkour in Fort Collins, Colorado. It's not often I get the opportunity to work on brand development, so I was thrilled when the boys of Outrun Parkour in Fort Collins, Colorado reached out to help them create their new wordmark, logo and overall system for their gym. We hit it off straight away and were instantly on the same page with aesthetic preference. We all knew what we wanted... it was just a matter of travelling the path to get there.
It was an exciting project from start to finish and went by like a blur. The guys were as enthusiastic as I was the entire time... the conversation led to Mortal Kombat more than a few times. A really wonderful bunch to work with.
We went through a lot of ideas before landing on the final. The following images are a glimpse into that process. It might not be obvious in the final result, but I was heavily inspired by sneaker brands from the 90s.